The Department of Health is publishing a communications strategy to assist in planning its response to a potential flu pandemic.
This is a companion document to the UK Influenza Pandemic
Preparedness Strategy, published in November, and the Health and Social
Care Influenza Pandemic Preparedness and Response Guidance for the
health and social care community, published in April, and should be read
alongside these.
A pandemic from a new influenza virus remains a potential risk for
the UK and the Government intends that we remain as well prepared as
possible to respond.
This strategy covers health-related communication in the stages
leading up to a UK pandemic, during a pandemic itself, and during the
recovery phase. It focuses on mainstream communications channels with
targeted elements for specific audiences.
It recognises a clear lesson learned from the swine flu, H1N1 (2009),
pandemic, that we need to plan flexibly and proportionately for a
variety of possible scenarios.
The strategy has been developed jointly and agreed with the Devolved Administrations.
Read the UK Pandemic Influenza Communications Strategy 2012
http://www.dh.gov.uk/health/2012/12/flu-pan-comms/
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