Tuesday, August 13, 2013

KFC China sales slump amid bird flu scare #H7N9


BEIJING, Aug. 13 (Xinhua) -- The recent bird flu scare dragged KFC's sales in China in July down by 13 percent from the beginning of the year, according to statistics released Tuesday by Yum! Brands Inc., KFC's parent company.
Data show that KFC's same-store sales in the Chinese market declined 16 percent last month, but the company said it expects to see same-store sales rebound later in 2013 and even increase by the fourth quarter.
The company attributed the slump to the adverse impact of several food chain scandals last year and the bird flu outbreak earlier this year.

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