Risk of information risk

[On a very slow news day...I stumbled upon this...out of a Vietnamese News Link]

Risk of information risk
[30/09/2008 - minhlq - Vietnam Journalism]

Peter Sandman, researchers, the American world of information risk (Risk Communication), has defined the risk of using a simple formula: risk = + dangerous anger.

If by definition, the less time that the man living with multiple risk now. There are risks from nature such as natural disasters, epidemics, and also at risk by humans who create such as terrorism, poor hygiene and safe food, fake drugs ... Do the trend of globalization, frequency rate risk for human beings, more and more, the level is greater, because the risk in this country can become a risk of other countries, easily spread throughout the world with only one flight as SARS outbreak in 2003 .

Melamine single infected milk now also known as significant risk. Can not be other than because of the danger too: there were more than 12,000 children hospitalized, more than 100 theater-risk children and four children died because of "milk infected with the exclusive". And also not known as risk when millions of parents have children drink milk before this resentful of the time of the manufacturer. As well as the SARS outbreak, in the undertaking, the risk of "China" has become the risk of many countries, including Viet Nam, China for milk with low cost, many corporations producing and processing products Popular used as raw materials. Within two weeks, infected milk Melamine become hot topic for all media mass Viet Nam.

However, when things gradually be controlled and high passing movement, a "risk" other again appears, is that consumers bring wild, fear, even faces with milk and all products Since milk. Losses before one is the baby left in the period for milk, they will lose the opportunity to develop your body; damage then the manufacturer of feet, when their products are consumer boycotts, judge contract with the toxic product.

Hong Kong has done a study on risk communication in the newspaper. Hundreds of works newspapers are gathered to analyze, since it has learned from the experiences and mistakes of risk communication: they are made public panic excessive, hù doạ public, reference information inaccurate information, lack of transparency ...
This scenario seems too familiar with the social context of Viet Nam in a few years, from the water contains approximately 3-MCPD is the cause is directly causing the cancer vaccine to be attributed to cause death. Many enterprises producing countries have foot equivalent units home consumers ngoanh surface, but the movement of vaccine given to children seriously worse by the parents bring wild, fear.

However, the sale does not appear to be the consequences of risk by bringing, which comes from the media risk of not properly. According to Peter Sandman, risk communication consists of two small side "as public panic" and "public assurance", "communication risk properly is to create a level of anger in accordance with the level of danger" . Peter also noted avoid mistakes when the media risk, as are false does not say, do not tell half the truth, no assurance the public excessively, targeting honest and transparent completely ...

When avian influenza go through Hong Kong, this country "wild tan" following a stormy battle for economic losses excessive. Then, about the friendship Hong Kong has done a study on risk communication in the newspaper. Hundreds of works newspapers are gathered to analyze, since it has learned from the experiences and mistakes of risk communication: they are made public panic excessive, hù doạ public, reference information inaccurate information, lack of transparency ... In our country, stories of water equivalent 3-MCPD causing catastrophe, given vaccine causes fatal ago, and drinking milk infected Melamine Hotel is currently thận also not far from strangers. In Hong Kong, one can calculate the damage by the media the wrong follows the risk of the avian influenza, also in our country when the new assessed the damage from media-risk non-standard bring?

Human beings are faced with many risks gumshoe, consequences of a risk today certainly larger consequences of time before a lot. Thus, false communications from the risk of non-standard has become indispensable lead to very large consequences.